Thursday, August 12, 2010

Acura RSX: Swan Song

When Honda launched the Acura brand in 1986, two models powered the fleet: the Integra and the Legend. Since then many other models have been added to the Acura line up and the Integra was eventually renamed the RSX and the Legend was later given the RL designation. After two decades of service, the Integra/RSX is in its final year of production. Please read on for reasons why the Honda Motor Company will kill off this once popular seller.

Blowing Up Bridges –- When Honda created Acura, the company wanted one “bridge model” to be included in the mix to help Honda owners transition to Acura. The thought back then was that the price differential between the two brands would be too much for many one-time Honda owners to swallow. Thus, the Integra was created and priced only slightly higher than the most expensive Honda model, but well below the prevailing price of the Legend. With this pricing plan in place, Honda believed accurately that Integra/RSX owners would eventually opt for a more upscale Acura. Today, however, Honda is now actively separating the two brands with individual research and development departments in play. Furthermore, Acura is being repositioned to better compete against Infiniti and Lexus, two Japanese luxury brands without a bridge model.

Invest Elsewhere –- Related to the first point, the RSX was due for a change. The current model is old and the monies to bring about a new model would take away from the company’s bottom line. Acura has mentioned that a coupe version of its popular TL sedan is likely to be introduced to satisfy whatever consumer demand remains for a luxury coupe.

Changing Consumer Tastes –- While a sports coupe has its advantages, the market for this type of car is limited and dwindling. Chevrolet gave up the Camaro, Pontiac the Firebird, while the Mitsubishi Eclipse and Ford Mustang manage to hold their own. None of these cars are on the luxury level of the Acura and consumer interest has been steadily dwindling over the past five years.

A New NSX? –- Acura’s discontinued NSX, a two seat sports car, is rumored to be coming back. Although sales will likely be limited to less than 10,000 models annually the high priced NSX would be the “halo” model for the Acura fleet. USA Acura dealers want the car and it appears that the Honda Motor Company many oblige.

In its heyday the Integra was a popular seller and a frequently stolen car. Hard to find parts made the Integra a popular target of thieves; expect this problem to worsen as the RSX goes completely out of production. So, if you don’t have an alarm system installed on your Integra/RSX yet, do so today. The Integra/RSX you currently drive may be the last one you own; don’t let thieves make that determination for you!

Acura RSX: Integra Again

Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all: the Legend and the Integra. Since that time several additional models have joined the Acura line up and the two original models were renamed: the Legend became the RL and the Integra was renamed the RSX. Today’s RSX – a three door hatchback -- continues to offer pretty much what the original Integra stood for: luxury, engineering, and value. Let’s take a closer look at this popular seller and what the car means to both the driver and to the company.

Honda’s introduction of Acura was prior to and done slightly different than Toyota’s introduction of Lexus and Nissan’s roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include “near luxury” as well as luxury cars in the Acura mix. This marketing method was Kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. Honda’s strategy has paid off as the Integra/RSX has been a popular seller and a nice bridge for Honda loyalists looking for something a bit more refined than the typical Honda, but without the Acura price. Truly, a star was born with the Integra and continues to shine with the RSX.

For driver’s, the RSX offers a gusto not found on the average Honda, giving it plenty of room to be “specially tuned” by the aftermarket crowd. With 17 inch tires, 6 speed transmission, and 7 speaker Bose sound system, the RSX has been designed to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the four banger RSX effectively combines performance with fuel efficiency.

For the Honda Motor Company, the RSX has helped to keep Acura sales strong. Recently, the company began to market the Acura brand well beyond its North American roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently, however, the company has decided to discontinue the RSX to concentrate on further separating the Honda and Acura divisions. Thus, the original intent of Honda for Acura has been changed and Acura will now be exclusively marketed as a luxury brand.

For Integra/RSX lovers all is not lost. Honda will likely sell a similarly equipped Accord while Acura will continue to sell the TSX, a four door upscale version of the RSX. Changing consumer tastes have shown that a near luxury coupe doesn’t have quite as strong as an appeal as a four door sedan, so the RSX will not be produced after 2006.

The Integra/RSX has served Acura and its drivers well; new models are certain to build upon its success as the Acura brand is spread worldwide.

Wednesday, August 11, 2010

Acura Integra: The Car, The Legend

Released as a 1987 model, the very first Acura Integra started what was to become a strong following of owners who were drawn in by the car’s sports appeal and reasonable prices. Based on the Honda Civic, the Integra successfully brought customers over to the Acura brand and has been widely credited with spurring Honda’s luxury division to its “legendary” success. In 2002, Acura renamed the car the “RSX” to bring the name in line with the alphabet soup designation of each of its models. Whatever you call the car, the Integra has lived up to all of the hype surrounding the model. Let’s take a closer look a vehicle that has an interesting, if not a bit strange, legacy.

From Civic to Acura

Honda’s decision to launch a luxury car division was based on two factors: luxury versions of Honda automobiles were already being sold in its home market, Japan, and the American automotive market was ripe for some competition. Honda felt that the US market would more readily accept an all-new Acura brand over an upscale Honda, thus the decision was made to proceed with Acura.

The brand’s first two models, the Integra and Legend, were based on existing Honda platforms, the Civic and Accord, respectively. As odd as this may seem today, the modified platforms made sense during the 1980s allowing Acura to concentrate on marketing and dealer network development while introducing variations of two highly successful Honda models.

True Entry Level Luxury

While most luxury brands use the $25,000 figure as the price point for their base models, Acura has held down the price of the Integra/RSX several thousand dollars less than that threshold. Truly, the Integra was never a luxury car, instead it was and is a well equipped, easy-to-tune, fun-to-drive, sports coupe. This pricing strategy opened the Acura door to many motorists who might have otherwise stayed away and kept owners in the fold once they were ready to upgrade to a pricier Acura model.

Highly Popular…With Thieves, That Is

One claim to fame that the Integra has is its appearance on every single “most stolen” vehicle list. Indeed, as many as seven different model year Integras have appeared on the list as a swiped Integra is most prized for its parts. As with many imports, all of the individual parts combined can retail for more than three times the vehicle’s price. In addition, the car’s powerful engine often finds its way underneath the hood of less powerful Honda models. Check your local chop shop for their selection of truly “hot” Acura Integra parts!

Curtain Call

Although the Integra name is synonymous with sportiness and value, as is the current RSX appellation, Acura is discontinuing the model as Honda seeks to further separate its two divisions. No longer will a thinly disguised, yet potent Honda wear an Acura nameplate. Indeed, Honda has now separated the research and development departments for the two brands in a bid to differentiate the lines. Apparently, Honda believes that Acura can now stand on its own and “bridge models” such as the RSX will not have a place in its model line up.

Beyond the RSX, Acura currently has no other sport coupe to entice owners. That all may change if a rumored two door version of its hot new TSX sedan is released. If it is, Acura owners will pay a premium over the Integra/RSX price, but receive a car that is even more opulent, more potent, and better engineered than the model that it will be replacing.

Tuesday, August 10, 2010

Acura: The Improved Luxury Lineup

Honda originally launched their Acura sport and luxury division during 1986, and the company has continually improved their product line ever since. The days of Acura's driving and performing like their similar Honda counterparts are long gone. Numerous upgrades and enhancements have been made to the Acura vehicles to make them more luxurious and refined than ever before.

When the Acura product line first rolled off the assembly line they had a few top selling vehicles including the Integra, Legend, and Vigor that quickly became popular. Motor Trend even named the Legend coupe as the "Import Car of the Year" back in 1987. In addition they also named the Integra as one of the top 10 best cars to drive on the road. Considering this was a fairly new brand for Honda, the Acura series did exceptionally well in their first few years. This definitely raised the standards for Honda on all of its new models.

Up to this day, Honda's subsidiary brand still remains a leader in providing high quality, luxury sport coupes and vehicles. Many of the older models, however, have been retired and others replaced with newer models that are being marketed under a few new names such as:

- Acura RL: A midsize, luxury sedan that seats up to 5 passengers
- Acural TL: A midsize, 5 passenger sport luxury sedan
- Acura TSX: A midsize, 5 passenger lower priced alternative to the TL
- Acura RSX: A 4 passenger, sporty coupe priced at around $24,000
- Acura NSX: A fairly expensive 2 passenger exotice sports car
- Acura MSX: A larger 7 passenger luxury sport utility vehicle (SUV)

The new models have definitely changed drastically since the car manufacturer's line was first introduced in '86. Interior improvements, technological improvements, and additional standard and luxury features, have been added over the years and especially in the recently released models. Acura is definitely providing some stiff competition for two similar competing Japanese luxury brands (Infiniti and Lexus).

Acura has also created a very stong following for car enthusiasts and aftermarket "tuners" looking to spice up or "trick out" their sport compact. The Acura Integra (now the RSX), is still an ever popular choice among these enthusiasts. Although, this car is probably not quite as popular as Honda's Civic, it offers many of the same features at a slightly higher price point.

In summary, Honda has clearly brought out an excellent and constantly improving line up of vehicles for consumers both young and old. With everything from small sport compacts to large luxury SUVs, with high quality features and added extras, they are sure to appeal to just about everyone. Loyal Acura enthusiasts and car lovers alike will surely continue to follow the company's strong brand and well known quality line of vehicles for years to come!

Monday, August 9, 2010

Acura: 20 Years of Honda Luxury

In March 2006, the Honda Motor Company celebrated an important milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the company’s reach far beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let’s take a glimpse at Acura’s past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker.

Back in 1981, Honda saw an opportunity opening up for itself that no one in Honda’s headquarters wanted to miss out on: building and selling luxury cars to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and critical acclaim for the three models it was then selling in the U.S., so the decision to market more expensive and upscale cars was viewed as a strong possibility.

When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each car was outfitted and retuned to compete directly against the leading luxury cars of that time.

The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend.

Over time, the various model names were dropped and replaced by vehicles with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura’s line up later in 2006.

The future of Acura looks bright despite strong worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while others see it as a typical conservative Honda decision to expand the Honda brand instead.

Future changes for Acura are sketchy, but model changes will likely include the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by producing super luxury sedans and sports cars. Renowned Honda quality combined with European styling, luxury, and engineering have fueled Acura’s success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward.

Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next two decades. Kudos to the Honda Motor Company for developing a brand that has been so well received.

Sunday, August 8, 2010

Accidents? What Do You Do?

Accidents could happen anytime. In fact, even if you are the careful driver or even if you are the reckless driver, you could actually meet accidents on the road. Sometimes, it even happens right on your street just as you are pulling away from your garage.

What do you do when you get involved and be part of a traffic accident?

According to the Consumer Protection Association of America, they are continually developing a list of suggestions to help drivers anticipate what they actually need to know when they have to deal with a traffic accident. This organization is also continuously increasing public awareness on traffic safety. The president of the association, Dr. Ray Bruce, state, “These tips (on dealing with accidents) can make a big difference in everything from protecting yourself and your passengers to ensuring that you won’t be without a car while yours is in the shop.”

Always have an emergency kit in your glove compartment. This should include a cellular phone, a pen, a paper, and a disposable camera. These would be to take important information about the scene. There should also be a card carrying information about your medical allergies or conditions that may require special attention. In the trunk, there should also be cones, warning triangles and emergency flares.

If you are involved in minor accidents and there are no serious injuries, move your cars to the side. Do not stay on the road and bother oncoming traffic. If you do such a thing, chances are that there might be more traffic accidents headed your way because of your vehicles obstructing the road. On the other hand, if the car cannot be moved, make sure that you warn other motorists by setting out your hazard lights, cones, flares, or warning triangles.

Exchange information with the other parties involved. Exchange names, addresses, phone numbers, insurance companies, policy numbers, drivers license numbers, and license plate numbers. Also, take down the description of each car, the year, make, model, and color. The location of the collision and how it happened should also be recorded.

Saturday, August 7, 2010

Accessories that Protect your Vehicle

There are many accessories you can purchase to protect your vehicle. Those mentioned here are just some of the most often chosen. Whether you are looking to protect the interior or exterior, measures taken to keep your vehicle looking its best and at the same time insuring retention of the vehicle’s top value will be highly beneficial when it comes time to trade it in or sell. Even if you are not looking at future values for sale, using accessories like new seat covers, floor mats or a car bra will make you proud to be seen in your vehicle as well as the protection these accessories will provide.

The front-end car bra is an accessory that will provide protection for your vehicle’s front end. Specially ordered for your vehicle, the car bra is made to fit snugly and perfectly for maximum protection. Its value is in its ability to act as a guard from road hazards such as bugs, chemicals such as tar and gravel on roadways and from pitting damage on your automobile’s grill and paint surfaces. The bra, while having an important protective feature, also gives your vehicle a classier appearance. Usually constructed of heavy vinyl and a firm padding underneath, the car bra will stand the test of time. Most vehicle bras are easy to install and remove. The benefits in adding value, protection and a sleek look to your vehicle are well worth the small investment of a car front-end bra.

Bug shields are yet another valuable protective piece you can add to your vehicle. Modern bug shields are designed aerodynamically to not only compliment the look of your car’s front end, but they also maximize fuel usage. By not allowing a pushing type of air force against the vehicle, aerodynamically made shields create an ease in air flow so that your car doesn’t have to use extra fuel to compensate for the additional pressure or work. Bug shields are great for protecting your car from road debris, excessive bug collection and chipping from stones or other road hazards.

A car cover is an essential accessory if you must leave your vehicle outside in the harsh elements of the sun, rain or snow. It will protect your car from wear and tear and the hazards of extreme weather conditions when garaging or cover protection is not available. It should fit snugly around the normally exposed portions of the vehicle. Car covers are usually made of heavy duty protecting materials that will keep the damaging weather elements away from the automobile’s painted surfaces and will protect from the above mentioned weather hazards. Car covers are especially valuable if you use them while shopping or when the vehicle is parked anywhere someone or something can bump into the vehicle and create paint or body damage.

Floor Mats are the perfect accessory to not only give your interior a new or more finished look, they are indispensable in the protection they provide against wear and tear on the floor carpet. You can purchase floor mats in most any variety of colors, styles, and designs. They are available in materials such as rubber and clear plastic to name a few. Floor mats can be made specific to your vehicle or purchased at auto parts stores. The benefits to having floor mats cannot be overstated. They can aid in comfort when driving on long road trips, they protect from shoe damage in the acceleration area of the floor and they keep everyday dirt and grime from attaching to your vehicle’s original carpet. A purchase of floor mats at nominal prices can give your vehicle protection from years of floor or carpet damage in the vehicle.

No matter what part of the world you live in, tinting your vehicle’s windows can offer protection in many ways. Window tinting has long been known to reduce the heat coming into your vehicle. Anyone that owns an automobile in the southwest will tell you that the sun’s heat (and damaging ultraviolet rays) is not only destructive, it is downright uncomfortable. So in these two ways, tinting can increase your comfort while driving and decrease fading or discoloration of the interior’s vinyl or fabric work. If you choose a safety film, you will get even more protection.

A safety film on your vehicle’s windows has been known to reduce injuries to occupants from flying shattered glass in auto accidents. If you have a large object hit your windshield, safety film may deter the object from coming directly into your vehicle and hitting any passengers. If you live in tornado or earthquake zones, this type of film can prevent injury as well by acting as a buffer between you and the shattered glass.

Lastly, but certainly not less important, seat covers have numerous benefits. Seat covers protect the material that covers the original fabric of your car’s seats. This is very important for owners that live in sun drenched areas of the world, work in conditions where your clothing is contaminated with dirt, grease, or other destructive materials and for those owners that participate in activities such as biking, hiking, or swimming (the chlorine alone is severely damaging if you are not fully dried off). Seat covers are not just about protecting, they can also provide a tailored and clean look to your vehicle’s interior.

Your vehicle will look well kept and well taken care of if you purchase seat covers before damage occurs. You can pull them off before selling or trading in your vehicle for that eye-appealing look that says you the owner took very good care of the car. Sometimes a nice and fresh looking interior will sell a vehicle even if the exterior is a bit worn.

While there are many other accessories out there for your vehicle, the ones mentioned here will go a long way in giving you peace of mind. You will know that you have done what you can to insure that your vehicle will look close to new even when it is ten years old. If you want to sell your vehicle someday, you have applied accessories that will most likely bring you maximum dollar at selling or trade-in time. You can never lose by adding protective accessories to you car.